Carlsberg limited editions are great designs, the designs are slick and very professional.
As suggested I looked into Carlsbergs The København Collection. Which is below, the simple patterns which include an abstract interpretation of their beer ingredients - barley, hops and yeast. It is simple yet effective and it was aimed at millennials.
Part of my research for my essay related to millenials. In a report by Raconteur, Tim Eaves the chief executive of Quad pack industries spoke out (2017, p. 11). Suggesting that millennials have a greater concern about the current state of the world. Meaning that a company’s social responsibility is having an affect on the buying decisions that are being made. It is affecting the way that the companies are marking their products and package, looking further into the more sustainable packaging options maintain their social responsibility and acting in an environmentally moral way.
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