For this design I decided to creating the hop leaf prominent without being christmassy and too childish. I tried initially by enlarging the hop leaf, I thought this was a good representation of what I was trying to achieve through the subtlety of both aspects - the hop leaf and the sustainable icon. I think the rest of the designs are a bit too childish considering my target audience is . 18+ drinkers and the other designs were not professional and in-keeping with Carlsberg's most recent rebrand.
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