Initial Ideas

Based on visual research I have decided to produce a poster campaign for Carlsberg's new Snap Pack cans. For my design work, I will be thinking about the designer's responsibility and where I as the designer sits in the responsibility. 

The designer can be responsible for the communication of the product to the audience (the consumer).

Alongside the campaign, I will be creating a re-brand for Carlsberg's already sustainable product idea of the recyclable glue. I want to communicate the life cycle of the product - it starts with the company (having the sustainable idea for the product) then goes to the designer to create the package and brand it well then turns to the consumer at the end of the life cycle to recycle the package. 

I as the designer need to be able to communicate the life cycle of the product to the audience. To do this I will have to show the consumer that it is their responsibility to recycle the product. I will do this through the campaign posters, whilst maintaining an aesthetically pleasing piece of design and a powerful piece of communication.

This relates to my essay as the responsibility is fair as long as all parties adhere to all their responsibility then it is fair. I could say in my campaign that it is fair if the consumer recycles for them. The responsibility needs to be taken on and shared down the line.

I will act as the middleman between the company and the consumer for this brief. As the designer helps the company and the consumer meet their needs.

Need to communicate that the company is taking responsibility by using the recyclable glue. I wil be synthesising the idea of the responsibility Carlsberg have come up with a sustainable solution and tell the consumer to recycle them.