Identifying the problem for practical

 Looking at my case studies there were two that stood out to me. The Saltwater edible six pack ring and Carlsberg recyclable glue. These were both new solutions where the companies were taking responsibility for their products by creating packaging that is less harmful for the environment. Showing they are thinking of the whole life cycle of the products.

From my case studies I noticed that Saltwater Brewery have a new solution to sustainable packaging design that goes hand in hand with their brand. Their new solution combats the issues towards the plastic six pack rings that are so common in our world today.

The issues relate to both marine life and the environment however their collaboration with a New York based design company called We Believers have made an outcome that is creative by using the barley and wheat ribbon from the brewing process – thus showing that they are working towards a circular economy they are aiming to elongate the life span of resources, extracting the maximum value from them while in use. Looking at the branding their can design is a fish which is representing what their packaging for. They are putting the idea in the head of the consumer through the design of the can.

However, for Carlsberg are not really showing the benefits of this better and new solution to sustainable packaging. Carlsberg have replaced plastic ring can holders with recyclable glue reducing the plastic waste they create by up to 76%. They have named it ‘Snap Pack’ utilizing technology to glue its cans together instead of using the plastic ring holders. The substance used on snap packs does not affect the aluminum recycling process in any way thus meaning it can be recycled along with the cans.

As company they are already being sustainable and environmentally friendly thus showing they have taken their share of the responsibility. The problem is that they are not communicating the benefits of the glue they are using and how they are being responsible. Not only that but the cans don’t clearly communicate what the consumer should do with them after their use (recycle).