Friday, 7 April 2017

Defining the brief Study Task 4

Research Focus

Research must reference theme of technology.

Aspect of technology: Hybrid aesthetic / handmade aesthetic 


Graphic design discipline: Design for screen / print making


Defining the design problem

The Problem:

- How analogue techniques can be used and appreciated now
- What is the message being portrayed?

Brief ideas: 

  • Create a series of posters that feature famous quotes? To go in something like an exhibition
  • technological quotes? - Steve jobs

Client needs / requirements

  • Must be hand printed to show the importance and that hand printing is still loved today
  • Vibrancy / attention grabbing, boldness.



Target Audience

Target audience is those who still appreciate the art that is print making. It used to be that you could tell a place for gigs if there was poster activity about it. The posters shout at you for attention, to make you think or act or just to make you smile. A lot of the younger generation are looking to bring print back. 

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