Tuesday 28 November 2017

RESEARCH 4 ESSAY

 

Reading these texts was something that I found extremely difficult and I took a long time to process the reading so that I could understand it and get my head around it. All of the texts seemed very criptic and hard to read however I then got to grips with the terminology and they were all very interesting and informative for my essay.

Friday 24 November 2017

POSTMODERNISM

- Doesn't like pastiche - has no substance to it and is embedded within intertextuality 
- Intertextuality; using this to refer to the relevance of signs and symbols, images, rather than what they represent


- Uses parody in relation to pastiche
- Likes parody but not pastiche 
- Parody has satire, laughter and conviction
- Simulacrum - an image of someone or something

- Parody / Pastiche is from a representation of the past as a mode of communication. Pastiche is a negative opinion
- nostalgia - the representation of the past is not accurate, it is based on stereotypes of wat we interpret them to be at the time in order to convey the time period e.g. Peaky Blinders (creates effect of nostalgia based on the objects and artefacts that you associate with that time
- cultural production - images, text, film and music become embedded within capitalist production and are thus subject to exhannge value, however when you do this you are disabling the actual value of these things.
- Linda Hutches used parody whereas Jamerson uses pastiche
- Hutches is a very persoal interpretation which has criticism and not generally objective this contradicts Jamersons opinion of parody and pastiche
- postmodernism is much more open to self criticality
- postmodernism is good as it looks to constantly criticise the idea that real history isn't real
- jamersons idea of real history doesn;t actually exist it is just interpretations of events


In conclusion the mode of representation of pastiche/parody revolves around looking to history and how this informs design today. Looking at connections within 'original' history and its representations in the modern day. 
Drawing on symbols and signs of history for own purpose. Jonathan Barnbrook is a post-modernism graphic designer who references history within his work looks at past styles to inform and inspire the work he does today


Thursday 9 November 2017

COP LECTURE - what is research

Praxis -Integration of theory, research and action. Initial research allows for the progression to practical ideas, development, theoretical/content development. This lead onto practical and written response which come together to form a praxis.

Stimulated approach -
 a conscious or subconscious search for inspiration from an external repertoire: in the surroundings, media, in discussion, libraries etc. The main concern here is the development of analogies and associative approaches which as further developed into individual solutions.

Systematic approach - based on systematic collective and modification of the components, characteristics and means of expression: such as by structure and restructuring, enlarging and reducing. Dismantle and deconstruct to see how an idea works. 

Intuitive Approach - development of thought process, internal repertoire of what you know creating your own practise.

Research is the process of finding facts. These facts will lead to knowledge. Research is done by understanding what is already known. Innovative ideas come out of research which involves collecting information from a range of sources. Research is the process of finding facts. these facts will lead to knowledge. 

'Research is to see what everybody else has seen and to think what nobody else has thought'  Albert Szent-Gyorgyi 

Primary Research - developed or collected for a specific end use, you do and has never exists before. Data doest exist yet.

Secondary Research - published or recorded data that have already been collected for some other purpose. 
Analyse research to draw analogies to your project.

Quantitive research - deals with facts, figure and measurements and produces data which can be readily analysed. Quantitive research also generates numerical data or data that can be converted into numbers as it is objective as is can be proven. 

Qualitative Research - way to study people or systems by interacting and observing the subject meaning its not tangible/not necessarily provable.

'Research is formalised curiosity. it is poking and prying with a purpose' - Zora Neale Hurston

Purpose - initial research question
Paradigm - refined research question
Design Frame - Methods and techniques
COP is based on what you need to know and what you want to know 

Analysis - identify a problem, what needs doing, what already exists etc. 
Research - ideas that occur from research, what happens when you try certain things 
Evaluation - which outcome successfully fulfils the brief, meets clients needs. 
Solution - what you want to do, is it feasible, cost effective, where to start

Ontology:
- Philosophical analysis of what is or can be known, analysis of facts, properties and processes that form knowledge. 
- Conceptualisation or categorisation of existing knowledge and what can be known. 

Epistemology:
- Philosophical analysis of the scope and nature of knowledge and how we can know something. 

Methodology:
- a system of methods used in a particular area of study or activity.

Approaches: case study, active theory, experimental 
Data: primary, secondary, quantitative, qualitative 
Techniques: research, tools