Theory -->
Recently there has been a return back to old methods of hand made production such as letterpress as it’s more personal and rewarding than the instant gratification achieved through digital design. Consequently this return to slower methods of production is not about nostalgia but about changing society to focus on quality not quantity.
Slow food movement -->
Returning to local sourced methods of production and small scale production relationships has become a global trend/following in order to rebelling against what fast food stands for within our cultural to return to quality.
Slow Design -->
Focus on how practise relates to other people within the world and their individual environment.
This can be seen in the work of Anthon Burrill who placed his prints into circuits of market/advertising in order to comment on publicity and society. It can also be seen in the Print revival project which marks a return to old fashioned print mediums taking on digital media on its own terms.
Nicolas Bourriaud believes there is a tendency in contemporary arts to move away from creating things to focus on a message/issue to make social relations happen, create networks and collaboration. Barbara Kruger used her work with mass media ‘I shop therefore I am’ to contradict mass media based on the Latin phrase cogito ergo sum meaning I think therefore I am. Slow design is important as its re-humanising society that has been dehumanised due to digital age.
Post Print Culture -->
Technological reproduction of art removes aura/ air of importance surrounding art to create new hand made methods of production to create aura again. Post print culture shows a move beyond print culture to potentially digital due to the capacity for computer to create still image accurately,
